Last time, I talked about the foundations of getting started with your blog. This included identifying what you wanted to blog about, and who your target audience would be. I also touched on my opinion that everyone can be a writer – they just don’t know it yet. So what’s next? Believe it or not, now it is time to start promoting.
Promoting may seem like it should be the last step in starting a blog…well, that is what I thought at first. I did a lot of research before starting mine and I saw a reoccurring theme emerging from the advice of “lessons I learned by starting a blog” from other bloggers. About two weeks prior to when you want to “officially” go live, that is when you need to secure a domain name and all of your social media accounts. You’re an “explorer” setting out to stake your claim to new territory in the “blog-verse”; therefore, you need to plant your flag on Facebook, Twitter, Instagram, Twitter, YouTube, Pinterest, etc. Personally, I think you have it covered with those six, but keep going if you’re familiar with the others.
I am sure I don’t need to cover how you open social media accounts; however, I think the thought of securing a domain name gives some people anxiety. I have been purchasing domain names for over 20 years, and I can tell you, they all ultimately go to InterNIC. However, you must use a Registrar and the easiest one I have used is GoDaddy. Even if you are not going to host with GoDaddy, you can park the domain name for the time being until you figure out what you want to do with it. I am going to talk about hosting in Part III, so I will defer the topic for now. The most important thing is you know to get that domain name, and get it parked somewhere – pronto.
Now that you have your domain name and all of your social media accounts, start blasting out your information. Your friends and family are going to be your biggest fans and cheerleaders, so start with them. Open a Page on Facebook just for your blog, and invite people to share it. I used a tumbler giveaway to start generating interest and encourage liking/sharing. People like free stuff… If they are willing to like/share a page that gives away a $1.2 million RV or a home in the mountains, then they will probably get excited at the prospect of entering a contest they can actually win.
Stay tuned for next time when I talk about getting your blog ready for its big debut…
Did you miss Part I? You can find it here: Help Me Blog – Part I: The Foundation